AFRICA
SME
SUMMIT

Launching at the summit

Jiinue Business Accelerator

Kenya's enterprise assessment and investor-matching platform — launching live from the summit stage at 10:30 on Thursday 15 October 2026, introduced by the Principal Secretary, State Department for Science, Research & Innovation.

Live now

Jiinue Business Accelerator

Jiinue assesses a business, then matches it with the investors, lenders and service providers most likely to actually back it — built to shorten the distance between a business that is ready to grow and the capital that could get it there. The platform is live today at jiinuehub.com; the summit stage is where it's introduced to the room, not where it begins.

If you're a business, a service provider or in academia — click to start today.

Start on Jiinue Hub

On the agenda

Introduced live, 10:30 on Thursday 15 October 2026

10:30

Juapath Research study

Prof. Njenga Munene, Vice Chancellor, Zetech University

10:30

Jiinue Business Accelerator platform

Prof. Abdulrazak Shaukat, Principal Secretary, State Department for Science, Research & Innovation, Kenya

10:30

SLP Project

Tom Owour, Mission Leader, Children's Mission Africa

10:30

Africa SME Summit 2027 — accelerating sustainable business growth, digital and green transition through AI and technology adoption

Nils Lindh, Co-Founder, Sustainable World Corporation

See the full day’s agenda

Faculty

The mentors and instructors behind each module

Faculty are announced as the programme is confirmed — the mentors and instructors leading each module will appear here with their roles and organisations.

Sessions

What the programme actually covers

12 sessions across 3 months, from a baseline diagnostic to a final pitching competition and graduation.

Month 1

Foundation & Business Fundamentals

Session 01

Stepping In Session

Orientation & Baseline Assessment

Learning objective

Align expectations, establish baseline performance metrics, and introduce participants to the accelerator journey and peer network.

Key deliverables

  • Completed enterprise baseline diagnostic scorecard
  • Signed accelerator participation agreement and milestone roadmap

Session 02

Financial Literacy & Cash Flow Management

Learning objective

Master cash flow forecasting, decode financial statements, and understand working capital requirements for scaling SMEs.

Key deliverables

  • 12-month rolling cash flow projection template
  • Unit economics and break-even analysis calculator for each enterprise

Session 03

Market Access & Value Proposition Refinement

Learning objective

Sharpen customer segmentation, articulate a clear unique value proposition (UVP), and map out scalable distribution channels.

Key deliverables

  • Completed Business Model Canvas or Lean Canvas
  • Market entry or expansion strategy brief

Session 04

Operations, Governance, & Compliance

Learning objective

Identify regulatory bottlenecks, implement robust internal controls, and establish solid legal and corporate governance foundations.

Key deliverables

  • Legal and regulatory compliance checklist
  • Core Standard Operating Procedures (SOPs) manual outline

Month 2

Growth, Technology, & Scaling

Session 05

Digital Transformation & AI Adoption

Learning objective

Identify cost-effective digital tools and AI applications to automate workflows, streamline marketing, and improve customer service.

Key deliverables

  • Enterprise digital audit report
  • Customized tech-stack and automation implementation plan

Session 06

Talent Acquisition, Leadership, & Team Building

Learning objective

Transition from founder-led sales and operations to building empowered, high-performing teams with clear Key Performance Indicators (KPIs).

Key deliverables

  • Organizational chart and core job description templates
  • Performance management and goal-setting framework

Session 07

Strategic Partnerships & Industry-Academia Collaboration

Learning objective

Leverage institutional research, talent pipelines, and innovation ecosystems to fuel business growth.

Key deliverables

  • University-SME collaboration brief or R&D partnership concept note

Session 08

Product Development & Innovation Strategy

Learning objective

Systematically gather customer feedback, manage product lifecycles, and iterate on core offerings to capture higher margins.

Key deliverables

  • Product roadmap and customer feedback loop framework

Month 3

Investment Readiness & Culmination

Session 09

Investment Readiness & Pitch Deck Masterclass

Learning objective

Understand investor psychology, valuation metrics, and how to structure a compelling, data-backed funding request.

Key deliverables

  • A polished 12-slide investor pitch deck
  • Executive summary and one-pager for investors

Session 10

Mock Pitching & Feedback Round

Learning objective

Test the pitch under simulated pressure, refine storytelling, and address tough questions regarding unit economics and risk.

Key deliverables

  • Individualized mentor feedback report with actionable critique
  • Refined script and Q&A defense playbook

Session 11

Final Pitching Competition

Learning objective

Showcase business growth, strategic vision, and market traction before an expert judging panel.

Key deliverables

  • Live pitch presentation
  • Selection and announcement of the top three enterprises advancing to present at the Africa SME Award

Session 12

Graduation & Networking Showcase

Learning objective

Celebrate milestone completion, establish enduring industry connections, and interface directly with prospective investors and partners.

Key deliverables

  • Jiinue Business Accelerator Certificate of Completion
  • Investor and stakeholder networking directory

Graduants

Businesses that complete the Accelerator

Nobody has graduated yet — Jiinue launches from the summit stage on Thursday 15 October 2026. The first cohort’s graduates, and the businesses they run, will be celebrated here once they complete the programme.

Certification

What completing it earns you

Your Jiinue Business Accelerator Certificate of Completion is issued at Session 12, the Graduation & Networking Showcase. Certification is handled on Jiinue Hub itself, so there's no separate process to chase.

Get certified on Jiinue Hub

Africa SME Award winners

Announced live, 15:45 on Thursday 15 October 2026

The winners are announced from the stage in front of the entire summit, at the emotional high point of the programme. Naming rights place a partner's brand permanently against Kenyan enterprise achievement — the most photographed, most reported moment of the day.

Winners are named from the stage at the ceremony itself — this section lists them, with their businesses, once they’re announced.

Want to be part of it — as faculty, a mentor or a partner?

Ole Sereni, Nairobi, Kenya, Thursday 15 October 2026.